Guide to the Associate Dean and Director of the Undergraduate Division of the Business School, Ira D. Anderson (1907-1993) Records

Collection Title: Associate Dean and Director of the Undergraduate Division of the Business School, Ira D. Anderson (1907-1993) Records
Dates: 1937-1963
Identification: 12/1/2
Creator: Anderson, Ira Dennis, 1907-
Extent: 4 Boxes
Language of Materials: English
Abstract: Anderson joined the faculty of Northwestern University in 1937, and together with Delbert Duncan, established the Graduate Internship program in Retailing and Advertising. Anderson chaired the Marketing Department from 1950-53 and served as Associate Dean and Director of the Undergraduate Division of the Business School from 1953-63. Materials included in the collection document scholarship programs (including the retail service scholarship, the Austin scholarship, the Ford Foundation Grant) as well as curriculum and staffing.
Acquisition Information: Boxes two, three, and four were accessioned on 6/1/83 after transfer from KGSM upon separation from the Hartzfeld Papers, Series 12/4/1.
Processing Information: Michaeline Mary Rojek, April 19, 1989.
Separated Materials: None.
Conditions Governing Access: None.
Repository: Northwestern University Archives
Deering Library, Room 110
1970 Campus Dr.
Evanston, IL, 60208-2300
URL: http://www.library.northwestern.edu/archives
Email: archives@northwestern.edu
Phone: 847-491-3354

Biographical/Historical Information

Ira Dennis Anderson was born in Mentone, Indiana on September 8, 1907, the son of Emra D. and Lenna A. (Coplen). Anderson joined the faculty of Northwestern University in 1937, and together with Delbert Duncan, established the Graduate Internship program in Retailing and Advertising. Anderson chaired the Marketing Department from 1950-53 and served as Associate Dean and Director of the Undergraduate Division of the Business School from 1953-63. Co-author of several marketing texts, Anderson retired from Northwestern in 1974. He died January 25, 1993.

Anderson attended Indiana University, from which he received a Bachelor of Science in 1929; and Northwestern University from which he received a Master of Business Administration in 1930, and a PhD in Commerce in 1944. Anderson married Virginia McCarty on August 22, 1931. He taught merchandising at the University of Notre Dame, 1931-32, marketing and merchandising at Indiana University, 1932-1933, and business administration at Ohio Wesleyan University, 1933-35. He also served as the Assistant Chief of Retail Trade of the U. S. Bureau of Census, 1935-37.

Anderson joined the faculty at Northwestern in 1937 as an Assistant Professor of Marketing; was promoted to Associate Professor in Marketing in 1944; and was appointed Professor in Marketing in 1949.

Immediately upon joining the Northwestern faculty, Anderson and Delbert Duncan, a colleague in the School of Commerce, established the “Graduate Internship” program in Retailing and Advertising which placed students enrolled in the School of Commerce with Chicago-area firms as part of a work-study arrangement negotiated with the respective firms.

Anderson chaired the Marketing Department from 1950-53 and served as Associate Dean and Director of the Undergraduate Division of the Business School from 1953-63. He also taught marketing at UCLA as a visiting Associate Professor in 1949. He was the president of the American Marketing Association in 1955, and the American Consul to the Special Committee on Commerce Education in India during the summer of 1959.

Dean Anderson was involved in program design and curriculum innovation on many fronts, utilizing national key resource personnel and special funding from the Ford Foundation. For a period during 1956 through 1963 a new “liberalized” focus was sought to broaden the undergraduate business course of study. A grant of $250,000 provided for visiting faculty members, consultants, and the release of additional faculty time for course development, preparation of case studies, and other teaching materials, ultimately redesigning the business curriculum within a liberal arts framework.

Course scheduling and staffing were additional responsibilities of Dean Anderson, as well as involvement in curriculum changes for the MBA program and the College Recruit Program, an experimental eight week program for recent college graduates, sponsored by the Bell System.

Co-author of several marketing texts, Anderson retired from Northwestern in 1974. He died January 25, 1993.

Scope and Content

This series consists of four boxes of records, one previously processed, and the other three which were transferred to the University Archives on June 1, 1983, upon separation from the Hartzfeld Papers, Series 12/4/1. Materials included document scholarship programs (including the retail service scholarship, the Austin scholarship, the Ford Foundation Grant) as well as curriculum and staffing.

Materials in the first box relate to the Retail Service Scholarship Program for graduate students in the Northwestern University School of Business, 1936-1947, and records pertaining to the reinstatement of the F. C. Austin Scholarship Fund for undergraduates in the Northwestern University School of Business, 1958-1963. Materials in the next three boxes are records relating to the Ford Foundation Grant and subsequent proposals for curriculum design and staffing.

Box one includes four folders of lists, resumes, and evaluations by employers for students enrolled in the Retail Service Scholarship Program, 1936-47; as well as correspondence between students and John S. O'Connor and Elizabeth Paine, two coordinators of the Retailing Program. Also included is a folder of correspondence and memoranda arranged chronologically, most of which is between Professors Fred Clark and Delbert J. Duncan of the School of Commerce and John S. O'Connor and Elizabeth Paine concerning various aspects of the Program. In the same folder are copies of agreements between Northwestern University and Marshall Field and Company, which codify procedures for selecting student employees, store regulations, pay scales, and causes for termination of employment.

A sixth folder includes agendas and minutes of various meetings pertaining to the work-study program. A folder containing a run of “Christmas Bulletins,” 1936-41, distributed to past and present members of the scholarship program is also included, as is a folder of newspaper clippings pertaining to the students involved in the scholarship program and the program itself. There is also a folder of printed material annotated by Anderson pertaining to the program.

Box two contains general correspondence regarding the initial proposals for the Ford Foundation Grant, planning stages, and budgeting for the implementation of curriculum revamping, coordinating business and liberal arts courses.

Folders two and three contain drafts and summaries of Ford Foundation Grant proposals including rationale for revised curriculum, general objectives, summer 1959 and school year 61-62 proposed course schedules, time tables, expected costs, and man-years. Also included is a draft of supplementary statement to Ford Foundation dated February 1, 1959 by Dean Richard Donham. Folder four contains memoranda and correspondence engaging the following consultants: Professors Chris Argyris, Douglas McGregor, Trolley, and Bierman.

Folder five contains correspondence related to the recruitment, evaluation and hiring of adjunct faculty, namely, Richard L. Smith, William V. Haney, Lee Bacon, Wiley S. Mitchell, Ben W. Lewis, M. Erwin E. Nemmers, and Dr. Stephan Spiegelgloss. Vitae, transcripts, and an original psychological test and key by Haney are included. In folder six are materials relating to the hiring of research assistants. Folders seven through eleven contain proposed budgets for expenditures under the Ford Foundation Grant covering the years 1957 through 1963, for both school year and summer programs. Folder twelve contains program suggestions for undergraduate business education, attempting to invigorate and modernize traditional scope of curriculum, adding international, contemporary focus, and making use of faculty designed case studies.

Box three contains correspondence, memoranda, and departmental progress reports from the respective sectors of the business school. These reports give estimates of progress to date and future requirements. Each course is described in detail for each quarter, some including syllabi and reading lists. Also included are objectives, budgets, rationale for use of manpower, course schedules and tables. Folders seven and eight contain information on specific liberal arts courses and material relating to efforts toward coordination with the College of Liberal Arts. Also included are enrollment projections for the 5/62 to 2/63 time period.

Box four includes staffing procedures and specific aspects of curriculum design, course offering, and staffing requirements for the years 1958 through 2/1963. The first folder contains student related information on distinguished alumni and a press release describing curriculum innovation of an international nature. An aspect of the program provided world travel for faculty members under a Carnegie grant.

Folder two contains course development and curriculum plans, including correspondence, memoranda, and reports. Specific contents are outlines of conceptual framework for proposed courses, teaching units, objectives, teaching strategies, sample teaching notes, meeting agenda and discussion questions, expected student tables and notions about an international business program.

Folders three and four contain memoranda, notes, reports, summaries, and tables relating to faculty needs, prospects, appointments, manpower estimates, faculty assignment plans and course scheduling. Also included are materials pertaining to graduate assistant schedules, teaching loads, coordinated schedules, directives regarding student programs and course sequences for the period 1958-1962.

Folder five contains faculty assignment plans and supporting tables as well as curriculum committee materials, time schedules, course combining plans, faculty lists with vital data, salary considerations, and proposed class schedules. These materials include plans for day, evening and PhD divisions for 1962-63. Plans reflect faculty time by departments and course areas plus provisions for adjusting faculty loads.

In folder six are memoranda regarding proposed curriculum changes for the evening MBA division and minutes of a 1/16/62 meeting. Also included are memoranda from department chairmen (5/62-11/63) responding to the proposal and expressing faculty concerns regarding reasonable teaching loads and keeping day and evening divisions similar. Folder seven contains memoranda and related material giving course reading lists for the newly developed Marketing Seminar E 20 for PhD students.

Folder eight contains materials regarding an experimental Bell System Program for recent college graduates for eight weeks during the summer of 1959 on the Chicago campus. Detailed course outlines and syllabi describe course philosophies highlighting corporate citizenship and administrative policies, striving to resolve conflicts with positive relationships. Orientation schedules and self-development courses for each week are included.

Subjects

Corporate Name

Northwestern University (Evanston, Ill.). School of Business

Personal Name

Anderson, Ira Dennis, 1907-

Subjects

Northwestern University (Evanston, Ill.)--Funds and scholarships


Container List / Contents

  • Scholarship Programs
    • Retail Service Scholarship Program
      • Student related material, 1936-37Box 1, Folder 1
      • Student related material, 1938-39Box 1, Folder 2
      • Student related material, 1938-39Box 1, Folder 3
      • Student related material, 1939-40Box 1, Folder 4
      • Correspondence and memorandaBox 1, Folder 5
      • Agendas and minutes of meetingsBox 1, Folder 6
      • “Christmas Bulletins”, 1936-41Box 1, Folder 7
      • Newspaper clippingsBox 1, Folder 8
      • Annotated printed materialBox 1, Folder 9
    • Austin Scholarship Fund
      • Correspondence and memoranda, 1958-63Box 1, Folder 10
    • Ford Foundation Grant
      • Correspondence, 4/9/56-3/2/65Box 2, Folder 1
      • Grant Proposals – Drafts, 1956-1959Box 2, Folder 2
      • Grant Proposals, 1956-1959Box 2, Folder 3
      • ConsultantsBox 2, Folder 4
      • Faculty Appointments, 1958-1959Box 2, Folder 5
      • Research Assistants, 1958-1960Box 2, Folder 6
      • Budgets - Summers, 1957-63Box 2, Folder 7
      • Budgets, 1957-1963Box 2, Folder 8
      • Budgets - Summer, 1959Box 2, Folder 9
      • Budgets - Summer, 1960-61Box 2, Folder 10
      • Preliminary Budget, 1960Box 2, Folder 11
      • Undergraduate Business Education Program Suggestions, 1955-1961Box 2, Folder 12
      • Departmental Progress Reports, 1956-57Box 3, Folder 1
      • Departmental Progress Reports, 1957-58Box 3, Folder 2
      • Departmental Progress Reports, 1958-59Box 3, Folder 3
      • Departmental Progress Reports, 1959-60Box 3, Folder 4
      • Departmental Progress Reports, 1960-61Box 3, Folder 5
      • Departmental Progress Reports, 1961-63Box 3, Folder 6
      • Liberal Arts CoursesBox 3, Folder 7
      • Undergraduate Enrollment Analysis, 5/18/62-2/14/63Box 3, Folder 8
  • Curriculum and Staffing
    • Student related Information and Press Release, 1958-1962Box 4, Folder 1
    • Course Development and Curriculum Plans, 7/1958-2/1963Box 4, Folder 2
    • Faculty Needs, Estimates, Prospects, and AppointmentsBox 4, Folder 3
    • Faculty Assignment and Course Scheduling, 1958-1962Box 4, Folder 4
    • Faculty Assignment Plans and Supporting Tables, 1/1962-3/1963Box 4, Folder 5
    • MBA New Evening Program, 3/1962-11/1963Box 4, Folder 6
    • Marketing Seminar for Doctoral Students, 1/1960Box 4, Folder 7
    • Bell System College Recruit Program, 3/1959-12/1961Box 4, Folder 8