Fred Kotler; Fred Webster, 1979-05-22 - 1979-05-23
Scope and Contents
Eight of the Northwestern University Transportation Center's lecture programs make up the bulk of this series. These lecture programs were regularly offered as non-degree seminars for transportation and logistics professionals. The Advanced Transportation Management Program (ATMP, see boxes 1-5) was an intensive three-week course, the most comprehensive of all the management programs, designed to deepen executives' understanding of social, economic, and political developments affecting transportation. ATMP taught the latest techniques of business analysis, attempting to increase students' awareness of the interrelationships among the departments of a transportation business, and to develop a top-management perspective. Topics included managerial economics, accounting and control, quantitative methods, capital management, logistics, organization and personnel, government regulation, marketing, and management strategy.
The management conferences on the Economics of Petroleum Distribution (EPD, boxes 5-6) provided an opportunity for executives to learn systematically about new developments affecting the petroleum industry and how to apply techniques of business analysis in making decisions. The conferences focused on factors contributing to a firm's profitability and new analytical techniques for dealing with management problems. Topics included supply and demand, managerial economics, accounting, capital management, taxation, government regulation, and long-range planning.
The conferences on Financial Prospects for Transportation (FPT, boxes 6-7) were designed to provide executives and analysts with insights into new economic developments affecting transportation as well as with techniques of financial analysis. Notable economic, financial, and governmental factors were presented in the hope of enhancing understanding of the economic and financial factors that affect a firm's profitability. Topics included economic analysis, financial evaluation techniques, government regulations, and financial outlook.
The management programs in Logistics and Distribution (LD, boxes 8-9) taught executives to use new managerial practices, evaluate physical distribution performance, reduce costs while improving efficiency, and consider logistic functions, total cost analysis, inventory management, and fixed cost allocation in their decision-making processes. Topics included corporate distribution strategy, total cost analysis, transportation strategies, management of inventory control, organizational design with behavioral considerations, integrating customer service and marketing strategies, warehousing and location theories, logistics modeling and application, improvement of management policies, and new problems developing in international trade relations.
The conferences on Marketing Strategy (MS, boxes 9-11) were designed with the hopes of increasing executives' awareness of factors that contribute to a successful marketing program and deepening their understanding of new techniques for dealing with management problems. Skills focused on developing a broadened outlook to recognize opportunities in marketing development, on understanding the relevance of new techniques in dealing with problems of marketing services, and improving analytical and decision-making skills. Topics included economic trends, transportation and distribution, quantitative methods, marketing research, pricing and service, logistics, promotion, and marketing planning.
The conferences on Petroleum Economics and Management (PEM, boxes 11-15) sought to enhance executives' transportation skills by ideally providing a broadened understanding of the petroleum industry, an appreciation of interrelationships among various facets of an oil company's activities, a familiarity with the latest analytical techniques applicable to management decision-making, an expansion of perspectives through the exchange of views with executives from the U.S. and abroad, improved analytical capabilities, sharpened awareness of interdepartmental relationships, and deepened understanding of factors contributing to a firm's profitability. Topics included the structure of world energy industry: supply/demand relationships among exporting and importing countries and companies; demand for international and domestic natural gas; liquefied natural gas; interfuel competition; and government policies in North America and abroad. Other topics included economic regulation, import and export policies, anti-trust, and taxation; fuel alternatives; international and domestic aspects of petroleum company activities; refining, transportation, and marketing; issues and prospects in energy management; and national and international financial developments and monetary systems.
The conferences on Profit Strategy (PS, boxes 15-16) sought to give participants a deepened understanding of the factors contributing to a firm's profitability and tried to provide them with new techniques for dealing with management problems. Topics of the program included profit, demand and pricing, costs, capital management, and government regulation. With the passage of the 4R Act of 1975, the course shifted its focus and renamed itself Railroad Profit Strategy (RPS). Course content became aimed at railroad and financial managers. Completing the collection is a small number of miscellaneous recordings of other events promoted by the Transportation Center.
All recordings are presented in open-reel format and are grouped by lecture or seminar program. The recordings date from 1957 to 1979 although the bulk are dated from the period between 1965 and 1979. Recordings within each program are numbered individually and arranged in roughly chronological fashion. All descriptions presented following the container list was transcribed directly off of the tape cases. Those descriptions can be, in some cases, quite limited.
- 1979-05-22 - 1979-05-23
- From the Collection: Northwestern University (Evanston, Ill.). Transportation Center (Organization)
- From the Collection: Transportation Center at Northwestern University (Organization)
Conditions Governing Access
Restricted; consultation with University Archivist required prior to use.
From the Collection: 17 Boxes
Language of Materials
From the Collection: English
Part of the Northwestern University Archives Repository
Deering Library, Level 3
1970 Campus Dr.
Evanston IL 60208-2300 US