Contains 1 Collection or Record:
Strategic Marketing and Management (Thomas, Gardner, ed.), "Growth Strategies for Small-Share Firms in Mature Industries: Some Refinements of the 'Fast Growth Segment--Highly Differentiated Niche' Theme" (Stasch, Ward) (includes offprint and similar article by authors), 1985
File — Box: 12, Folder: 7
Scope and Contents The John L. Ward papers are contained in 37 boxes, with material spanning the years 1976-2017. The majority of the collection consists of Ward’s published works and drafts. The records include seven series: Biographical and Early Professional Materials, Books, Articles and Journals, Speeches and Presentations, Case Studies, Digital Materials and Audiovisual Materials. All materials in the first five series are assumed to be by Ward...