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Chicago Tribune. Departmental Papers. Circulation Department, Promotion

Identifier: XI-125-4

  • Staff Only
  • No requestable containers

Scope and Contents

This collection consists of promotional materials sent by the Chicago Tribune to distributors, newsdealers and carriers from 1921 to 1939. The collection consists primarily of:

  • Mimeographed letters and notices to dealers announcing upcoming national and local events and special features in the paper which it was throught would stimulate newspaper sales. With each of these came a return postcard to facilitate ordering extra copies of the newspaper
  • Posters, circulars, and leaflets advertising Blue Ribbon Fiction, contests, special rotogravure pictures and portraits, and the like, including accident and life insurance offers
  • Proofs and copies of Tribune advertisements for upcoming contests, features, and articles
  • A special series of daily advertising posters called "Last Minute Photos," 1924-09-02 1925-02-13 (plus some undated posters of the same era), and 1925-12-03 to 1926-07-12. These carried the message that the Tribune contained "the news of the world in pictures"
  • Copies of pages of the Tribune announcing "high water marks" in circulation figures
  • Similar and substantial promotional material for Liberty Magazine for the years 1924 and 1925

The collection also contains: a bound volume of pertinent pages of the Chicago Herald and Examiner, for 1921-1922.


  • 1921 - 1939


Conditions Governing Access

There are no restrictions on use of the materials in the department for research; all patrons must comply with federal copyright regulations.


11 Boxes

1 Volumes

1 Packages

Language of Materials



This collection consists of promotional materials sent by the Chicago Tribune to distributors, newsdealers and carriers from 1921 to 1939. The collection includes mimeographed letters and notices, advertisements, posters, circulars, leaflects, advertisements, and circulation figures


Arrangement completed prior to receiving collection from the Robert R. McCormick Foundation.

Custodial History

This collection was presented to the Tribune Archives by Thomas G. Clancy, director of Circulation, on July 21, 1977. The material was removed from its original scrapbooks and placed chronologically in 11 manuscript boxes; plus a bound volume of newspapers featuring ad campaigns or contests, and a package of oversize posters from 1924 to 1937

Immediate Source of Acquisition

Received from the Robert R. McCormick Foundation, Chicago Tribune Company, and Nexstar Media Group on January 10, 2020, accession #SPEC-2020-1.

Guide to the Chicago Tribune, Departmental Papers, Circulation Department, Promotion, 1921-1939
Lee Major; encoded by Sigrid P. Perry
August 23, 1977; April 7, 2020
Description rules
Describing Archives: A Content Standard
Language of description
Script of description

Library Details

Part of the Charles Deering McCormick Library of Special Collections Repository

Deering Library, Level 3
1970 Campus Drive
Evanston IL 60208-2300 US