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Chicago Tribune. Departmental Papers. Marketing Department, Public Relations

 Collection
Identifier: XI-125-6

  • Staff Only
  • No requestable containers

Scope and Contents

This collection consists of papers of the Chicago Tribune's marketing department, largely while under its earlier name, the promotion and publicity department. The papers in this collection are chiefly those of William Jerome Byrnes (1955/1962) and Joseph A. Burns (1962/1972), but a few are those of Tomas P. O'Donnell (1972/1974). These managers are in correspondence with executives Harold F. Grumhaus, Frederick A. Nichols, and J. Howard Wood. The collection also includes speeches of Grumhaus and Wood, and some personal material on Wood

Dates

  • 1955 - 1974

Creator

Conditions Governing Access

There are no restrictions on use of the materials in the department for research; all patrons must comply with federal copyright regulations.

Biographical / Historical

In 1972 the newly created marketing department took over the functions of the promotion and publicity department which in the 1920s had grown out of the business survey department. At the time this finding aid was prepared, the marketing department consisted of the creative division, public relations, marketing services, and research services.

The following people have headed the department:

  • William Jerome Byrnes, manager of promotion and publicity department (1929/June 30, 1962)
  • Joseph A. Burns, manager (until 1967), then director of promotion and publicity department (July 1, 1962/December 31, 1972)
  • Thomas P. O'Donnell, marketing director (October 1972/December 31, 1974)
  • William J. Rowe, marketing director (Jan. 1, 1975/August 3, 1977)
  • David G. Ferm, marketing director (August 4, 1977/May 1, 1979)
  • Henry K. Wurzer, vice president of Chicago Tribune Co. for advertising and marketing (May 1, 1979/August 7, 1979)
  • D.M. Robertson, marketing director (May 1, 1979/February 27, 1980)
  • Thomas G. Clancy Vice President, Director of Sales/Marketing (August 7, 1979/February 27, 1980); Director of Marketing (February 27, 1980- )
  • Donald M. Robertson, Marketing Manager (February 27, 1980- )

Extent

5 Boxes

Language of Materials

English

Additional Description

Abstract

This collection consists of papers of the Chicago Tribune's marketing department, largely while under its earlier name, the promotion and publicity department. The papers in this collection are chiefly those of William Jerome Byrnes (1955/1962) and Joseph A. Burns (1962/1972), but a few are those of Tomas P. O'Donnell (1972/1974). These managers are in correspondence with executives Harold F. Grumhaus, Frederick A. Nichols, and J. Howard Wood. The collection also includes speeches of Grumhaus and Wood, and some personal material on Wood

Arrangement

Arrangement completed prior to receiving collection from the Robert R. McCormick Foundation.

Immediate Source of Acquisition

Received from the Robert R. McCormick Foundation, Chicago Tribune Company, and Nexstar Media Group on January 10, 2020, accession #SPEC-2020-1.

Subjects

Finding Aid & Administrative Information

Title
Guide to the Chicago Tribune, Departmental Papers, Marketing Department, Public Relations, 1955-1974
Author
Encoded by Sigrid P. Perry
Date
April 8, 2020
Description rules
Describing Archives: A Content Standard
Language of description
English
Script of description
Latin

Library Details

Library Details

Part of the Charles Deering McCormick Library of Special Collections Repository

https://www.library.northwestern.edu/libraries-collections/mccormick-library/index.html
Contact:
Deering Library, Level 3
1970 Campus Drive
Evanston IL 60208-2300 US
847-491-3635