Advertising--Study and teaching
Subject Source: Library of Congress Subject Headings
Found in 2 Collections and/or Records:
Abstract Steuart Henderson Britt was born in Fulton, Missouri, on June 16, 1907. In 1957 Britt received a dual appointment at Northwestern University as Professor of Marketing in the School of Commerce and Professor of Advertising in the Medill School of Journalism. In 1971 Britt and one of his former students founded the Britt and Frerichs marketing research firm in Chicago. Throughout his career Britt was a prolific author and editor. The Steuart Henderson Britt Papers comprise ten boxes and...
Abstract Franklin B. Evans taught at the University of Chicago and the University of Hawaii before coming to Northwestern in 1969 as professor of advertising in the Medill School of Journalism. Evans most important research dealt with consumers' choices of automobiles, which had been the subject of his doctoral dissertation. The Frank B. Evans Papers occupy four boxes and span the period 1957-1990. Most of the material falls within the period of 1957 to 1975. The papers are organized in three main...