Advertising--Study and teaching
Subject Source: Library of Congress Subject Headings
Found in 1 Collection or Record:
Abstract Franklin B. Evans taught at the University of Chicago and the University of Hawaii before coming to Northwestern in 1969 as professor of advertising in the Medill School of Journalism. Evans' most important research dealt with consumers' choices of automobiles, which had been the subject of his doctoral dissertation. The Frank B. Evans Papers occupy four boxes and span the period 1957-1990. Most of the material falls within the period of 1957 to 1975. The papers are organized in three main...
Dates: 1957 - 1990; Other: Majority of material found within 1957 - 1975