Advertising--Study and teaching
Subject Source: Library of Congress Subject Headings
Found in 1 Collection or Record:
Abstract Steuart Henderson Britt was born in Fulton, Missouri, on June 16, 1907. In 1957 Britt received a dual appointment at Northwestern University as Professor of Marketing in the School of Commerce and Professor of Advertising in the Medill School of Journalism. In 1971 Britt and one of his former students founded the Britt and Frerichs marketing research firm in Chicago. Throughout his career Britt was a prolific author and editor. The Steuart Henderson Britt Papers comprise ten boxes and...